Search results for "Value innovation"
showing 3 items of 3 documents
Sensing and Generating New Opportunities for Value Innovation: How Team Behaviour Contributes to Success or to Failure?
2017
The behavioral side of the decision process inherent to strategy is an issue that is gaining attention from both academic and practitioners. At the same time, the Schumpeterian conception of innovation, returns to gain relevance in an environment where technology leads to process dematerialization and exponential paths of change. In this context, this paper analyses which decision processes, cognitive abilities and heuristics lead to sense and generate value innovation for customers. The analysis of 26 master student teams that ran the same strategy simulator show that the consideration and description of a wide range of alternatives and team agreement as a result of discussion of such alte…
Two Views for Understanding How TQM Fosters Learning and Value Innovation: Absorptive Capabilities and Action-Based Management
2014
In the last decade some frameworks have tried to explain how to devise strategies for innovation in value by determining the needs of customers and non-customers, also creating new industries in which competition becomes irrelevant (Hax, The delta model. Reinventing your business strategy. New York: Springer, 2010; Kim and Mauborgne, Blue ocean strategy. Boston: Harvard Business School Press, 2005; Madhok and Marques 2013). These reference frameworks are based on a common set of principles: Value is created through the relationship with the customer (Priem, Acad Manag Rev 23; 219–235, 2007; Vargo and Lusch 2008); Strategy is considered to be a continuous process of exploring new opportuniti…
Transformative direction of innovation and measurement of uncaptured GDP in the digital economy
2017
The Internet has dramatically changed business dynamics and our daily lives by providing extraordinary services and welfare never anticipated before. However, productivity in industrialized countries has confronted an apparent decline. The ICT advanced firms and countries are suffering with low marginal productivity of their ICT investments. This reveals the two-faced nature of ICT and productivity paradox in the digital economy. With the progression of technology and transition from commodity- oriented to information society, the consumers’ preferences are believed to be shifted beyond economic value. The digitization has promoted the free and un- monetized consumption of digital goods and…